Services
Local SEO & Digital Ad Services
Your website, like any other tool, should have a purpose that is aligned to a greater operational goal.
From Lead Generation to E-Commerce Sales our Local Search Engine Optimization & Digital Ad (Search Engine Marketing) Services are always aligned to your unique business needs.
Contact us today and discover how our team can help you gain a digital edge.
Why Businesses Choose The Umbrella Affect
At The Umbrella Affect all of our engagements begin by establishing your website’s purpose and organizational goal. Our team of digital marketing experts will develop a comprehensive SEO and Digital Ad execution plan that is aligned and driven by your organizational goals. Each month you will receive a customized monthly report that clearly indicates the progress and achievements made with your website and the next steps being taken – helping you discover your digital edge.
Our SEO & SEM Services
Local SEO is the process of optimizing your website with the ultimate goal of bringing your potential customers to your website and brick and mortar location that are within your operating radius.
Our clients receive the following Local SEO Services:Â
- Google My Business Creation and Optimization
- Local Map Optimization
- Customer Review Management
- Location-Based Keyword and Content Strategy Implementations
On Page SEO refers to strategies and actions taken on your website and various pages with the goal of increasing your overall keyword rankings.Â
By increasing your keyword rankings your business has the potential to appear higher on Google. In the last year alone, Google has received over 2.3 trillion searches.
Our clients receive comprehensive and On Page SEO services that are based on the 200+ most important ranking factors.Â
Our On Page Services include:Â
- Keyword Research, Analysis, and ImplementationÂ
- Content Research and Optimization
- Title and Headline Optimization
- Search Engine Result Page (SERP) Snippet Optimization
- Content ResearchÂ
- Content Development
The Umbrella Affect’s Off Page SEO services refer to the actions taken outside of your website, with the ultimate goal of bringing users to your web pages from other trusted sources.
From backlinks to citations, and everything in between we work with our partners and some of the top software’s to drive traffic to your website.
Our Off Page Services include:Â
- Directory Implementation
- Backlink Strategy and Execution
- Disavow Implementation and Backlink Analysis
- External Linking Strategy and Execution
These Technical SEO Services are all done on the backend of your website and are not visible to the user. Even though your potential customer does not see these implementations, Search Engines like Google read these on a regular basis and evaluate your website accordingly.Â
Our Technical SEO Services include:Â
- Mobile Specifications
- Pagespeed Optimization
- Structured Data
- SSL Encryption
- Website Structure
- Canonical Setup
At the Umbrella Affect our Digital Ad (Search Engine Marketing) Services are geographically targeted and personalized paid ad strategies are implemented across various top Search Engines and Social Platforms.Â
Our SEM Services Include:Â
- Google Ads
- Facebook AdsÂ
- LinkedIn AdsÂ
- Cross-Platform Strategy and Execution
Coverage Tiers and Our Services
At the Umbrella Affect, our coverage tiers are based off our 5 pillars of online visibility – Local SEO, On Page SEO, Off Page SEO, Technical SEO, and Search Engine Marketing (Digital Ads). When these pillars are executed in unison your website becomes a tool driven by an organizational purpose and results in tangible outcomes, such as Leads, Sales, Brand Awareness, and Audience Growth.
Each business faces unique stages and circumstances, that is why our customers have the option between 3 result driven coverage tiers that best suit your business needs.
Discover the coverage tier that best suits you.